Wise Age is the leading specialist 50+ age & employment charity in London. We are a charitable organisation that campaigns for the elimination of age discrimination in all aspects of life, particularly employment.

We promote age diversity in the workplace, provide support to older working age adults (50+) seeking work, carry out research, and provide best practice training for organisations wanting to develop employment support services for the 50+ or interested in improving the quality of their existing provision.

Wise Age also campaigns for the active involvement of older people in developing age-friendly cities and services, and promotes intergenerational communication and understanding.

Our Aims & Objectives

Our aim is the promotion of equality and diversity for public benefit through:

  • The elimination of discrimination on grounds of race, gender, disability, age, sexual orientation, religion or belief; in particular age.
  • Advancing education and raising awareness of equality and diversity; in particular relating to age.
  • Conducting or commissioning research on equality and diversity issues and publishing the results to the public; in particular, in relation to employment, training and age.
  • Cultivating a sentiment in favour of equality and diversity, with particular reference to age. 

Wise Age holds the following quality accreditations:

Charity Excellence Framework

Cyber Essentials 

Wise Age is an accredited Living Wage Employer.

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Thank your work is appreciated , though we rarely show our thanks
Excellent info promoting older workers for business
So knowledgeable, helpful and informative. Dedicated, passionate and committed
Decision Maker
We have learned more about the need for improved data on older workers, capturing intersectionality across a range of characteristics, and how this could improve campaigning and policy making; we plan to work with Wise Age to investigate ways of improving the data available
HEAR Network
Decision Maker
Thank you for the resources. Age UK London has signed the age-friendly employer pledge and is formally engaging with WiseAge.
Decision Maker